Why Are On Cloud Shoes So Expensive

Why Are On Cloud Shoes So Expensive?

On-cloud shoes have gained immense popularity in recent years, becoming a go-to choice for athletes and casual wearers alike. However, one question that often arises is why these shoes come with a higher price tag compared to other brands. The answer lies in the innovative technology and superior craftsmanship that go into each pair of On Cloud shoes. In this blog post, we will explore Why Are On Cloud Shoes So Expensive?

From their unique cloud-like cushioning system to their lightweight and durable materials, these shoes offer unparalleled comfort and performance, making them worth the investment for those seeking the best footwear experience.

Why Are On Cloud Shoes So Expensive?

On-cloud shoes are often perceived as expensive due to several factors. Firstly, the brand invests heavily in research and development to create innovative technologies that enhance performance and comfort.

The unique cloud-like cushioning system, combined with lightweight and durable materials, contributes to the higher cost of production. On Cloud shoes are meticulously crafted with attention to detail, ensuring superior quality and longevity.

The sole will also absorb shocks while running. The On Cloud shoes come with a stunning design that makes them look more fashionable.

The brand has built a reputation for delivering exceptional footwear, which adds to the perceived value and justifies the higher price point.

On Cloud shoes are often favored by athletes and active individuals who prioritize comfort and performance, making them a premium choice in the market.

While On Cloud shoes may have a higher upfront cost, they are designed to provide long-lasting comfort and durability, making them a worthwhile investment for those seeking top-notch footwear.

History Of On-Cloud Shoes

History Of On-Cloud Shoes

On Cloud shoes were first introduced to the market in 2010 by the Swiss company On. The brand was founded by Olivier Bernhard, a former professional triathlete, along with his friends David Allemann and Caspar Coppetti.

Bernhard’s experience as an athlete inspired him to create a shoe that provided both cushioning and a natural running sensation.

The initial design of On Cloud shoes featured the brand’s signature “cloud” cushioning technology. This technology incorporated individual pods, or “clouds” on the outsole of the shoe, which provided a unique combination of cushioning and responsiveness.

The clouds would compress upon impact and then lock together to create a stable platform for push-off.

Since their launch, On Cloud shoes have gained popularity among runners and athletes worldwide. The brand has continued to innovate and expand its product line, introducing new models and technologies to cater to different sports and activities.

On Cloud shoes have received numerous awards and accolades for their performance, comfort, and design.

On Cloud shoes are recognized for their distinctive design, lightweight construction, and superior cushioning.

They have become a go-to choice for runners, fitness enthusiasts, and individuals seeking comfortable and stylish footwear. The brand’s commitment to innovation and performance has solidified its position in the athletic footwear industry.

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Key Reasons Why On Cloud Shoes Are Expensive

There are several key reasons why On Cloud shoes are considered expensive:

Key Reasons Why On Cloud Shoes Are Expensive
Innovative Technology

On Cloud shoes incorporate advanced technologies, such as their unique cloud-like cushioning system. This innovative technology requires extensive research and development, which adds to production costs.

High-Quality Materials

On Cloud shoes are crafted using premium materials that are chosen for their durability, performance, and comfort. These materials often come at a higher cost compared to lower-quality alternatives.

Superior Craftsmanship

On Cloud shoes are meticulously designed and crafted with attention to detail. Skilled artisans ensure that each pair meets the brand’s high standards, resulting in a higher price tag.

Research and Development

On invests heavily in research and development to continuously improve their shoe designs and technologies. This investment in innovation and improvement contributes to the overall cost of the shoes.

Brand Reputation

On has established itself as a reputable and sought-after brand in the athletic footwear market. The brand’s reputation for quality, performance, and style allows them to command a premium price.

Performance and Comfort

On Cloud shoes are known for their exceptional performance and comfort. The combination of innovative technology, high-quality materials, and thoughtful design features contributes to their higher price point.

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Traits That Make On Cloud Shoes Expensive

Several key traits contribute to the higher price of On-Cloud shoes:

Innovative Technology

On Cloud shoes incorporate cutting-edge technology, such as their unique cloud-like cushioning system. This advanced technology enhances comfort, support, and performance, but it also adds to production costs.

Superior Craftsmanship

On Cloud shoes are meticulously craft with attention to detail. The brand focuses on using high-quality materials and employing skilled artisans to ensure the shoes meet the highest standards of durability and performance.

Lightweight Design

On Cloud shoes are know for their lightweight construction. Which requires the use of specialized materials and manufacturing techniques. This lightweight design enhances agility and reduces fatigue, but it also contributes to the higher cost.


On Cloud shoes are built to last. The brand prioritizes durability by using robust materials and reinforcing critical areas of the shoe. This longevity ensures that the shoes can withstand rigorous use, but it also adds to the overall cost.

Brand Reputation

On Cloud has established itself as a premium footwear brand known for its exceptional quality and performance. The brand’s reputation and demand contribute to the higher price point, as customers are willing to pay for the assurance of getting a reliable and top-notch product.

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What are premium Comfort Features in On-cloud shoes?

On-Cloud shoes offer several premium comfort features that contribute to their reputation for exceptional comfort. Some of these features include:

CloudTec® Cushioning

On-Cloud shoes are equip with the brand’s signature CloudTec® cushioning technology. This innovative system consists of individual cloud-like pods on the outsole that provide targeted cushioning and impact absorption. The clouds compress upon landing and then lock together to create a stable platform for a smooth and comfortable ride.

Lightweight Construction

On-Cloud shoes are design to be lightweight, reducing the strain on your feet and legs during activities. The use of lightweight materials and thoughtful construction techniques ensures that the shoes feel light and agile, enhancing overall comfort.

Breathable Upper Materials

On-Cloud shoes often feature breathable mesh or engineered fabrics in their uppers. These materials allow for proper airflow, keeping your feet cool and comfortable, especially during intense workouts or warm weather conditions.

Anatomical Fit

On-Cloud shoes are design to provide a snug and supportive fit. The shoes often feature a sock-like construction or adaptive lacing systems that adapt to the shape of your feet, ensuring a secure and comfortable fit.

Padded Collar and Tongue

Many On-Cloud shoe models come with padded collars and tongues, providing additional cushioning and comfort around the ankle area. This helps to reduce friction and pressure points, enhancing overall comfort during wear.


The higher price of On Cloud shoes can be attributed to the exceptional quality and advanced features they offer. The innovative technology, superior craftsmanship, and attention to detail make these shoes stand out from the competition.

With their cloud-like cushioning, lightweight design, and durability, On Cloud shoes provide unmatched comfort and performance. While they may be more expensive, the investment is well worth it for those seeking top-notch footwear that enhances their athletic performance and overall comfort.

Frequently Asked Questions

On Cloud shoes are known for their unique cloud-like cushioning system, lightweight design, and durable materials, providing exceptional comfort, performance, and support for athletes and casual wearers alike.

The lifespan of On Cloud shoes can vary depending on factors such as usage, terrain, and care, but they typically last around 300–500 miles.

On Cloud shoes stand for innovation, comfort, and performance. They are designed to provide a cloud-like walking or running experience, with superior cushioning and lightweight materials for optimal comfort and support.

Yes, On Cloud shoes are generally considered good for feet. They offer excellent cushioning, support, and comfort, making them suitable for various activities and helping to reduce the risk of foot fatigue or discomfort.


Hi, I’m Mr. Tiger! CEO of specialshoes.net and have 30 years of experience in the sports shoe industry. This scientific and vast experience equipped me with the knowledge and understanding to assist you in finding the perfect pair of shoes for your specific sports and individual needs. I always stay up-to-date with the latest trends and advancements in sports footwear technology, ensuring that my recommendations are always relevant and reliable. Thanks for visiting my site. I hope you enjoy the resources.

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